Mark Warner have been providing Summer and Winter holidays since the company was founded over 40 years ago by two friends.
Over 50,000 guests later, they run holidays in Ski resorts in France and Austria, and Beach locations in Turkey, Greece, Corsica and Sardinia.
A key strategy identified by the team was to ensure guests can access information in resort easily and immediately.
Timely communications in an uncluttered channel, wrapped in the Mark Warner brand will improve guest satisfaction, resulting in revenue uplift across the business.
What’s the issue?
Mark Warner want to ensure their guests get the most out of their stay and benefit from all the facilities and activities available to them when in resort.
Communicating around activity availability and guest information can impact on operational costs and resources.
What’s the solution?
Provide all this information to guests on their own mobile devices whilst in resort, using push messaging enhanced with images, PDFs and video in app.
- Image, Video, PDF push messages
- Images of the day
- Activity timetable PDF
- Evening entertainment
- Special offers
- Safety and emergency information
- Opening times
We’ve been using the in app messaging to great effect for two years now – it’s a key benefit engaging and informing our guests when they are in a resort!